Many strategic decisions in pharma are based on sales forecasts
But forecasting is difficult in an ecosystem as complex as pharma, which has industry-specific issues to consider, such as market access or lines of therapy. Hence the importance of using evidence-based forecasting techniques for pharmaceuticals.
Whether your job is to produce forecasts or to make decisions based on forecasts, the ability to understand these techniques, and the fundamental concepts underpinning them, is critical.
Led by two of Europe’s most respected forecasting experts in pharma, this course will teach you the evidence-based concepts, models, and techniques that work best to forecast the sales of pharmaceuticals.
The lasting principles of great forecasting – markets change, but principles don ’ t. Simple, effective evidence – based forecasting techniques (including the role of AI). Powerful Excel add – in and forecast model included.
What our clients think
Great insights founded in peer-reviewed science and proven real-life cases. The mix of learning and excel application makes the forecasting aspects learned easier to implement in our work in the future.
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Forecasting Software
Want to build truly evidence-based forecasts fast and easily?