The AI Cube
The AI Cube: Can We Use AI in Pharma Pricing and Forecasting? By Gary Johnson and Sam Johnson List of contents: Introduction: The AI Cube Chapter 1: A background on…
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Pharma-Specific Conjoint
Pharma-Specific Conjoint: Evidence-Based Conjoint Analysis for an Evidence-Based Industry by Gary Johnson List of contents: Introduction: Making conjoint fit for purpose Chapter 1: The easy questionnaire test Chapter 2: The…
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Sales Forecasting for Pharmaceuticals
Sales Forecasting for Pharmaceuticals: An Evidence-Based Approach By Gary Johnson List of contents: Introduction: The problem with forecasting Chapter 1: The six principles of good forecasting Chapter 2: Informal forecasts…
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Value Pricing for Market Access
Value Pricing for Market Access: Evidence-based pricing for pharmaceuticals By Gary Johnson List of contents: Introduction: Pricing is the moment of truth Chapter 1: Why “talking to payers” is not…
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