Making conjoint fit for pharma: Increase forecast accuracy with share drivers
Conjoint studies frequently assume that product profile is the dominant driver of market share. However, product profile is often not the dominant driver and rarely is it the sole driver…
Download White paperMaking conjoint fit for pharma: Transform your preference shares
So far in this series of papers on making conjoint fit for pharma, we have explored how you can increase the reliability of responses and decrease the required sample size…
Download White paperMaking conjoint fit for pharma: Shrink your sample size requirements
In the previous paper, we discussed why traditional conjoint approaches overburden respondents in pharma market research – and how overburdened respondents give unreliable results. In this paper, we explore the…
Download White paperMaking conjoint fit for pharma: Have mercy on your respondents
Conjoint is a wonderful idea for demand market research. By asking a sample of respondents a series of questions, you get an “X-ray” into their minds. You can quantify how…
Download White paperGoing beyond small-sample payer interviews: Reliable and quantitative value pricing research
Speaking to just a handful of payers risks your pricing strategy suffering from unreliable, wide-ranging price responses. Pricing strategies rely on quantitative metrics, and quantitative metrics must be powered with…
Download White paperHow best to forecast the uptake of new pharmaceuticals: The Bass model
Creating a forecast for a new pharmaceutical is daunting but exciting. The forecast is likely to be driven by just a few key assumptions: the treatable patient population, the peak…
Download White paperHow best to forecast the uptake of new pharmaceuticals: First-in-class products
Creating an uptake forecast for a first-in-class product is fraught with uncertainty. So far in this series of papers on uptake, we have covered how the Bass uptake model distils…
Download White paperHow best to forecast the uptake of new pharmaceuticals: Include the competition
Forecasting the uptake of competing products is complex and requires substantial Excel skills. The previously covered Bass model is great for forecasting individual product uptake, but what about when you…
Download White paperWhat if the conjoint survey you need has already been done?
Conjoint survey research can deliver fantastic insights. It can provide you with product preferences which you can use to model how any number of current and future drugs compete for…
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