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How our client got reliable price and value driver insights from payers in a rare neurology indication
Our client needed value drivers and market shares in the complex multiple myeloma market. They suspected that their situation was too complex for conjoint because:
Read Case StudyHow optimizing the second wave of country launches increased a brand’s revenue by ~1.4 million euros
Our client wanted to optimize the launch sequence of 40 “second-wave” countries. Our biotech client came to us for help in optimizing a country launch sequence. This was not something…
Read Case StudyHow our client got powerful results in a market they thought was too complex for conjoint
Payer interviews wouldn’t give the quantitative insights our client needed. Our client had already run qualitative research with payers, sothey knew what was important to payers. But they wanted to…
Read Case StudyDelivering an ultra-rare gene therapy pricing strategy where payer interviews failed
A model-based pricing and market access approach gave answers where payers couldn’t Our client, a specialty pharmaceutical company, was developing a novel gene therapy to treat an ultra-rare disease. Payer…
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